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— Eero, Founder & CEO
Octane AI builds product recommendation quizzes for Shopify. BOBBI Smart Store is a conversational storefront that guides each visitor to the right product. Here is how they compare, what each costs, when to choose each, and how they can work together.
Disclosure: this comparison is published by BOBBI Oy, the maker of BOBBI Smart Store. The rows on interaction, coverage, what each adapts to and checkout are our own summary. Prices, free plans and ratings come from each app's official Shopify App Store listing, checked on 7 October 2026; the last row links each listing.
Octane AI is a Shopify app for product recommendation quizzes. Shoppers answer a set of questions and get a product recommendation, and their answers can feed your email and SMS marketing. On its Shopify App Store listing, the Basic plan costs $50 per month with 400 credits and up to two quizzes ($100 per month with 900 credits), Plus costs $200 or $350 per month with unlimited quizzes, and Enterprise starts at $500 per month. There is no free plan; there is a 14-day free trial, and the app is rated 4.7 from 208 reviews.
When Octane AI is the right choice: Choose Octane AI when a few fixed questions, such as skin type, size or flavor, match shoppers to products well and you want the answers in your email and SMS marketing.
A quiz asks every shopper the same questions in the same order on one quiz page. BOBBI Smart Store is the storefront itself. A Smart Store is a storefront where shoppers say what they need, tap simple choices and see matching products from your catalog, instead of searching and filtering. Follow-up questions adapt to each answer, matching products stay in view, and the shopper checks out in your native Shopify checkout. BOBBI runs in parallel with your theme, and in the BOBBI Portal you choose how much of your traffic it receives.
| Octane AI | BOBBI (Smart Store) | |
|---|---|---|
| Interaction | Fixed question set (quiz) | Open, adaptive conversation |
| Coverage | One quiz funnel or entry point | The whole storefront |
| Adapts to | Preset answer branches | Each shopper's own words and choices |
| Checkout | Your native Shopify checkout | Your native Shopify checkout |
| Price (USD) | From $50/month (Basic: 400 credits, two quizzes); Plus from $200/month; Enterprise from $500/month | 3% of sales made through BOBBI (max $2,000/month); no monthly fee; billed through Shopify |
| Free plan / trial | No free plan; 14-day trial | No monthly fee; pay only on BOBBI sales |
| App Store rating | 4.7 (208) | 5.0 (4) |
| Source, date checked | App Store listing, 7 Oct 2026 | BOBBI pricing, App Store listing, 9 Oct 2026 |
Prices in USD from each app's Shopify App Store listing on 7 October 2026; Octane AI also lists yearly prices, for example $510 a year for Basic. Prices and ratings are a snapshot of that day and change over time.
Yes. BOBBI runs in parallel with your existing Shopify store and uses your native checkout, so it can sit alongside an Octane AI quiz: the quiz keeps collecting answers for your marketing, and BOBBI guides shoppers across the rest of the store. If you want to learn what the Smart Store category is, see what is a Smart Store.
Octane AI builds product quizzes: shoppers answer a fixed set of questions and get a recommendation, and the answers can feed your email and SMS marketing. BOBBI Smart Store is a conversational storefront: shoppers say what they need in their own words and tap simple choices, follow-up questions adapt to each answer, and matching products stay in view until checkout in your native Shopify checkout.
Yes, if you want guidance that adapts to each shopper instead of a fixed quiz, or guidance across the whole store instead of one quiz page. If a few fixed questions match your catalog well and you mainly want the answers for email and SMS, Octane AI fits. You can also run both.
On its Shopify App Store listing (checked 7 October 2026), Octane AI starts at $50 per month (Basic: 400 credits and up to two quizzes), Plus starts at $200 per month and Enterprise at $500 per month, with a 14-day free trial and no free plan. BOBBI Smart Store charges a 3% platform fee on the net sales made through BOBBI, at most $2,000 a month, with no monthly fee; Shopify bills it, and nothing is charged until you approve the plan in your Shopify admin.
Yes. BOBBI runs in parallel with your existing Shopify store and uses your native checkout, so it complements Octane AI rather than replacing it.
No. BOBBI adds a conversational storefront layer and always sends shoppers to your own native Shopify checkout. Your catalog, payments, and theme stay as they are.
Eero