Eero
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Hi, how can I help you with Smart Store?
— Eero, Founder & CEO
Klaviyo is an email and SMS marketing platform. BOBBI Smart Store is a conversational storefront for Shopify that guides each visitor to the right product while they are on your store. Here is how they compare, what each costs, when to choose each, and how they work together.
Disclosure: this comparison is published by BOBBI Oy, the maker of BOBBI Smart Store. The rows on primary job, where it works, what it personalizes and checkout are our own summary. Prices, free plans and ratings come from each app's official Shopify App Store listing, checked on 7 October 2026; the last row links each listing. Klaviyo's profile-based email prices and its Customer Agent add-on are from klaviyo.com/pricing on the same day.
Klaviyo is a marketing platform for email, SMS, WhatsApp and push messages. It brings in customer data from Shopify and other apps, builds segments, and sends automated flows such as abandoned cart, browse abandonment, welcome and back-in-stock messages, as well as campaigns. On its Shopify App Store listing, email is free for up to 250 contacts, the Email plan starts at $20 per month for 251–500 contacts and the SMS plan at $15 per month for 1,250 credits, and the app is rated 4.7 from 3,357 reviews. On klaviyo.com/pricing, Klaviyo also sells a Customer Agent add-on, an AI assistant that answers customer questions and recommends products, from $50 per month for 75 AI conversations.
When Klaviyo is the right choice: Choose Klaviyo when your main need is email and SMS marketing: automated flows, campaigns and audience segments that bring shoppers back to your store.
Klaviyo reaches shoppers in their inbox and on their phone, mostly after they have visited your store or signed up. BOBBI Smart Store works while they are on your store. A Smart Store is a storefront where shoppers say what they need, tap simple choices and see matching products from your catalog, instead of searching and filtering. BOBBI guides each visitor to the right product and then sends them to your native Shopify checkout. It runs in parallel with your theme, and in the BOBBI Portal you choose how much of your traffic it receives.
| Klaviyo | BOBBI (Smart Store) | |
|---|---|---|
| Primary job | Email and SMS marketing | On-site shopping guidance |
| Where it works | The shopper's inbox and phone | Your live storefront |
| Personalizes | Messages by segment and behavior | The shopping journey, per visitor |
| Checkout | Not applicable | Your native Shopify checkout |
| Price (USD) | Free for email up to 250 contacts; Email from $20/month (251–500 contacts); SMS from $15/month (1,250 credits) | 3% of sales made through BOBBI (max $2,000/month); no monthly fee; billed through Shopify |
| Free plan / trial | Free plan (email up to 250 contacts, 150 SMS/MMS credits) | No monthly fee; pay only on BOBBI sales |
| App Store rating | 4.7 (3,357) | 5.0 (4) |
| Source, date checked | App Store listing, 7 Oct 2026 | BOBBI pricing, App Store listing, 9 Oct 2026 |
Prices in USD from each app's Shopify App Store listing on 7 October 2026. On klaviyo.com/pricing, email pricing scales with active profiles, for example $720 per month for 50,000 profiles, and the listing notes that some Klaviyo charges are billed by Klaviyo outside your Shopify invoice. Prices and ratings are a snapshot of that day and change over time.
Yes. BOBBI runs in parallel with your existing Shopify store and uses your native checkout, so it works alongside Klaviyo: your Klaviyo flows keep bringing shoppers back, and BOBBI helps them find the right product when they arrive. If you want to learn what the Smart Store category is, see what is a Smart Store.
Klaviyo is an email and SMS marketing platform: it collects customer data from Shopify and sends automated flows, such as abandoned-cart and welcome messages, and campaigns. BOBBI Smart Store works on your storefront while the shopper is there: shoppers say what they need, tap simple choices and see matching products, then check out in your native Shopify checkout. Klaviyo brings shoppers back; BOBBI helps them choose once they arrive.
No. They do different jobs: Klaviyo sends email and SMS, and BOBBI guides shoppers on your store. Klaviyo also sells a Customer Agent add-on that answers questions and recommends products in a chat; BOBBI differs in that the storefront itself is the conversation, with matching products in view the whole time.
On its Shopify App Store listing (checked 7 October 2026), Klaviyo is free for email to up to 250 contacts, Email starts at $20 per month for 251–500 contacts and SMS at $15 per month for 1,250 credits; on klaviyo.com/pricing, email pricing scales with active profiles, for example $720 per month for 50,000 profiles. BOBBI Smart Store charges a 3% platform fee on the net sales made through BOBBI, at most $2,000 a month, with no monthly fee; Shopify bills it, and nothing is charged until you approve the plan in your Shopify admin.
Yes. BOBBI runs in parallel with your existing Shopify store and uses your native checkout, so it complements Klaviyo rather than replacing it.
No. BOBBI adds a conversational storefront layer and always sends shoppers to your own native Shopify checkout. Your catalog, payments, and theme stay as they are.
Eero