What Klaviyo is
Klaviyo is an email and SMS marketing platform for e-commerce. It helps brands collect customer data and send automated flows, campaigns, and newsletters to bring shoppers back to the store.
When Klaviyo is the right choice: Choose Klaviyo when your main need is outbound email and SMS marketing, lifecycle automation, and audience segmentation for messaging.
How BOBBI is different
Klaviyo works in the inbox, after the visit. BOBBI works on the storefront, during the visit: it guides each shopper to the right product through conversation and hands off to your native Shopify checkout. BOBBI converts the traffic you already have; Klaviyo brings traffic back.
BOBBI vs Klaviyo at a glance
| Klaviyo | BOBBI (Smart Store) | |
|---|---|---|
| Primary job | Email and SMS marketing | On-site shopping guidance |
| Where it works | The shopper's inbox | Your live storefront |
| Personalizes | Campaigns by segment | The shopping journey, per visitor |
| Checkout | Not applicable | Your native Shopify checkout |
Can you use both?
Yes. BOBBI runs in parallel with your existing Shopify store and uses your native checkout, so it sits alongside Klaviyo rather than replacing it. If you want to learn what the Smart Store category is, see what is a Smart Store.
Frequently asked questions
What is the difference between BOBBI and Klaviyo?
Klaviyo is a email and SMS marketing platform. BOBBI is a conversational Smart Store for Shopify that guides each visitor to the right product on your storefront and checks out on your own native Shopify checkout. They address different parts of the journey.
Is BOBBI an alternative to Klaviyo?
It depends on what you need. For guiding shoppers to the right product on your storefront, BOBBI is the better fit. For email and SMS marketing platform, Klaviyo remains its own tool. Many stores use both together.
Can I use BOBBI and Klaviyo together?
Yes. BOBBI runs in parallel with your existing Shopify store and uses your native checkout, so it complements Klaviyo rather than replacing it.
Does BOBBI replace my Shopify store or checkout?
No. BOBBI adds a conversational storefront layer and always sends shoppers to your own native Shopify checkout. Your catalog, payments, and theme stay as they are.
Keep reading
See the Smart Store difference
BOBBI turns your Shopify store into a Smart Store that guides every visitor to the right product, running in parallel with your store and using your native checkout.