Eero
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Hi, how can I help you with Smart Store?
— Eero, Founder & CEO
Gorgias is a customer support helpdesk for e-commerce. BOBBI Smart Store is a conversational storefront for Shopify that guides each visitor to the right product before they buy. Here is how they compare, what each costs, when to choose each, and how they work together.
Disclosure: this comparison is published by BOBBI Oy, the maker of BOBBI Smart Store. The rows on primary job, main moment, goal and checkout are our own summary. Prices, free plans and ratings come from each app's official Shopify App Store listing, checked on 7 October 2026; the last row links each listing. Gorgias's AI Agent pricing is from gorgias.com/pricing on the same day.
Gorgias is a helpdesk for e-commerce. It brings customer conversations from email, chat, social media, voice and SMS into one inbox, shows Shopify order details next to each ticket, and offers an AI Agent that resolves common tickets such as order tracking and returns, plus an AI Shopping Assistant that recommends products in chat. On its Shopify App Store listing, plans are priced by tickets per month: Starter $10 per month for 50 tickets, Basic $60 for 300, Pro $360 for 2,000 and Advanced $900 for 5,000, with a 7-day free trial and 17% off yearly billing on Basic and above. The app is rated 4.3 from 705 reviews.
When Gorgias is the right choice: Choose Gorgias when you need one inbox for customer support across channels, with order details next to each ticket and automation for repetitive questions.
Gorgias is built around tickets: a shopper or customer writes in, and your team or the AI Agent answers. BOBBI Smart Store works before anyone needs to write in. A Smart Store is a storefront where shoppers say what they need, tap simple choices and see matching products from your catalog, instead of searching and filtering. BOBBI guides each visitor to the right product and then sends them to your native Shopify checkout. It runs in parallel with your theme, and in the BOBBI Portal you choose how much of your traffic it receives.
| Gorgias | BOBBI (Smart Store) | |
|---|---|---|
| Primary job | Customer support and helpdesk | Pre-purchase shopping guidance |
| Main moment | After a question or an order | While the shopper is choosing |
| Goal | Resolve tickets efficiently | Turn more visitors into buyers |
| Checkout | Not applicable | Your native Shopify checkout |
| Price (USD) | From $10/month (Starter, 50 tickets); Basic $60/month (300 tickets); Pro $360/month (2,000 tickets) | 3% of sales made through BOBBI (max $2,000/month); no monthly fee; billed through Shopify |
| Free plan / trial | No free plan; 7-day trial | No monthly fee; pay only on BOBBI sales |
| App Store rating | 4.3 (705) | 5.0 (4) |
| Source, date checked | App Store listing, 7 Oct 2026 | BOBBI pricing, App Store listing, 9 Oct 2026 |
Prices in USD from each app's Shopify App Store listing on 7 October 2026; Gorgias lists 17% lower prices for yearly billing on Basic and above, and on gorgias.com/pricing its AI Agent is billed per automated interaction on top of the plan, at up to $1.00 each. Prices and ratings are a snapshot of that day and change over time.
Yes. BOBBI runs in parallel with your existing Shopify store and uses your native checkout, so it works alongside Gorgias: Gorgias keeps handling support tickets, and BOBBI helps shoppers choose the right product, which can mean fewer questions later. If you want to learn what the Smart Store category is, see what is a Smart Store.
Gorgias is a customer support helpdesk: it collects conversations from email, chat, social media, voice and SMS into one inbox and helps your team or its AI Agent answer them. BOBBI Smart Store is a conversational storefront for Shopify that guides shoppers to the right product before they buy and sends them to your native Shopify checkout. Gorgias mainly helps after someone asks; BOBBI helps while they choose.
Not for support. If your main need is answering questions about orders, shipping and returns, Gorgias is built for that. BOBBI covers the step before: helping shoppers find and choose the right product. Many stores run a helpdesk and BOBBI side by side.
On its Shopify App Store listing (checked 7 October 2026), Gorgias starts at $10 per month for 50 tickets, Basic costs $60 per month for 300 tickets, Pro $360 for 2,000 and Advanced $900 for 5,000, with a 7-day free trial; its AI Agent is billed per automated interaction on top. BOBBI Smart Store charges a 3% platform fee on the net sales made through BOBBI, at most $2,000 a month, with no monthly fee; Shopify bills it, and nothing is charged until you approve the plan in your Shopify admin.
Yes. BOBBI runs in parallel with your existing Shopify store and uses your native checkout, so it complements Gorgias rather than replacing it.
No. BOBBI adds a conversational storefront layer and always sends shoppers to your own native Shopify checkout. Your catalog, payments, and theme stay as they are.
Eero