BOBBI vs Dynamic Yield

Dynamic Yield, part of Mastercard, is an enterprise platform for personalization, product recommendations and A/B testing. BOBBI Smart Store is a conversational storefront for Shopify that guides each visitor to the right product. Here is how they compare, what each costs, when to choose each, and how they can work together.

Disclosure: this comparison is published by BOBBI Oy, the maker of BOBBI Smart Store. The rows on approach, who operates it, typical fit and checkout are our own summary. Pricing terms, install terms and ratings come from each app's official Shopify App Store listing, checked on 7 October 2026; the last row links each listing.

What Dynamic Yield is

Dynamic Yield, part of Mastercard, is an experience optimization platform. It recommends products and content with deep learning, runs A/B tests and multi-armed bandit experiments, and covers segmentation, targeting and journey orchestration across websites and other channels. Its Shopify app, Dynamic Yield by Mastercard, is free to install, but the listing says a Dynamic Yield account is required and is not free of charge. Prices are not published: the listing and the official site direct merchants to contact sales. The Shopify app is rated 5.0 from 2 reviews.

When Dynamic Yield is the right choice: Choose Dynamic Yield when an enterprise team runs a structured testing and personalization program across many pages and channels, with people dedicated to managing it.

How BOBBI is different

Dynamic Yield personalizes and tests the parts of your existing pages, such as banners, recommendation widgets and layouts, and your team decides what to test. BOBBI Smart Store changes how the shopper shops. A Smart Store is a storefront where shoppers say what they need, tap simple choices and see matching products from your catalog, instead of searching and filtering. BOBBI guides each visitor through that conversation and then sends them to your native Shopify checkout. It runs in parallel with your theme, and in the BOBBI Portal you choose how much of your traffic it receives.

BOBBI vs Dynamic Yield at a glance

Dynamic Yield does not publish prices; its Shopify App Store listing and its page on mastercard.com (both checked 7 October 2026) direct merchants to contact sales. Ratings are a snapshot of that day, and two reviews is a small sample.

Can you use both?

Yes. BOBBI runs in parallel with your existing Shopify store and uses your native checkout, so it can run next to Dynamic Yield: your optimization team keeps testing the theme, and BOBBI guides the share of visitors you send to the Smart Store. If you want to learn what the Smart Store category is, see what is a Smart Store.