Eero
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Hi, how can I help you with Smart Store?
— Eero, Founder & CEO
BOBBI Smart Store turns a Shopify store into a store where shoppers find and buy the right product by chatting and tapping simple choices, instead of searching and filtering. It is not a chat widget on top of the store — it is the storefront itself. BOBBI talks with every visitor, offers simple choices to tap, keeps the right products in view, and sends the shopper to your normal Shopify checkout. It is built for Shopify merchants who lose sales when shoppers cannot find the right product, and it turns more visitors into buyers without changing your store.
A traditional online store shows everyone the same static catalog and expects shoppers to find what they need with search, filters, and popups. A Smart Store adds a conversational, AI-driven layer on top of that catalog so the experience adapts to each visitor in real time, more like talking to a knowledgeable salesperson than browsing a fixed page.
BOBBI connects to your existing Shopify catalog and runs as a parallel storefront. A shopper can describe what they want in their own words; BOBBI interprets the intent, asks anything it needs to, surfaces the most relevant products, and answers questions in natural language. When the shopper is ready, BOBBI sends them to your own native Shopify checkout, which it never bypasses.
BOBBI is built for Shopify merchants who lose shoppers because visitors cannot quickly find the right product. It helps stores of any size turn more of their existing traffic into buyers without changing their theme, catalog, payments, or fulfillment.
Conversion rate optimization tunes the existing page through testing, and personalization swaps a few blocks per segment. BOBBI does the work those tools aim for, but automatically and per visitor: it acts as an intelligence layer between your products and your customers, optimizing the selling conversation for each shopper rather than asking you to run tests by hand.
BOBBI is a Smart Store for Shopify — an AI salesperson that talks with every visitor, helps them find the right product, and sends them to your normal Shopify checkout. It is built for Shopify merchants who lose sales when shoppers can't find the right product, and it turns more visitors into buyers without changing your store. BOBBI is not a chatbot, a widget on your product pages, an analytics dashboard, or a popup tool — it is your storefront itself, made conversational.
No. BOBBI is a customer-facing conversational Smart Store that shoppers interact with directly — not a merchant analytics dashboard, a CRO audit, or a copilot that analyzes GA4 and heatmaps to tell you what to fix. BOBBI improves conversion by doing the selling itself: it guides each visitor to the right product in real time, like a great in-store salesperson. Think in-store salesperson, not reporting dashboard.
Install BOBBI Smart Store from the Shopify App Store and approve access to your store. BOBBI imports your catalog and brand and builds your Smart Store automatically. In the BOBBI Portal you connect your domain and choose how much of your traffic the Smart Store receives. Setup takes minutes and requires no theme or code changes.
No. BOBBI runs as a new, parallel storefront. Your existing Shopify store and theme are untouched, and you control how much traffic the Smart Store receives.
Shoppers complete purchases in your own native Shopify checkout using your existing payment provider. BOBBI never bypasses Shopify checkout.
Shopify today. Support for additional platforms including no-code builders and custom stores is on the roadmap.
Yes. BOBBI is EU-hosted and GDPR-compliant. Merchants own their data, and BOBBI supports data-deletion requests and removes merchant data on uninstall.
Installing BOBBI from the Shopify App Store and generating your Smart Store typically takes a few minutes. You can connect your domain in the BOBBI Portal right after.
BOBBI costs a 3% platform fee on the net sales made through BOBBI, at most USD 2,000 a month. There is no monthly subscription, no setup fee and no Starter, Basic or Pro tier. Shopify bills the fee on your Shopify invoice, and nothing is charged until you approve the plan in your Shopify admin.
BOBBI Smart Store is rated 5.0 out of 5 from 4 merchant reviews on the Shopify App Store (October 2026). Reviewers say conversational shopping makes it easier for customers to find relevant products without endless searching and filtering.
BOBBI is built by BOBBI Oy, a software company in Espoo (Helsinki area), Finland, Business ID 3508348-3. BOBBI is software for Shopify merchants: not an agency or managed service, not a consumer AI companion app, and not related to Bobbi Brown or Bobbie.
BOBBI is hosted in the EU (Germany and Finland) and built for GDPR. Purchases are completed in your native Shopify checkout, so card and payment data never pass through BOBBI. All traffic is encrypted with TLS, the app requests read-only store access, Shopify data-erasure requests are honored automatically, and personal data is deleted or anonymized within 30 to 90 days of uninstalling. BOBBI does not permit its AI model providers to use your data to train their general models, where such controls are available. Sub-processors are listed on the Security and Trust page.
Yes, with everything that runs on Shopify orders, customers and checkout. Every purchase is completed in your native Shopify checkout, so it is a normal Shopify order: payments, fulfillment, email and SMS marketing, accounting and other order-based apps keep working as before. BOBBI runs as its own storefront next to your theme, so apps that only add widgets to your theme do not run inside the BOBBI storefront.
They do different jobs and work well together. Klaviyo is email and SMS marketing that brings shoppers back to your store; BOBBI is the conversational storefront that helps them find and buy the right product once they arrive. Because purchases through BOBBI are normal Shopify orders, Klaviyo flows based on Shopify orders keep working.
Yes. BOBBI Smart Store launched on the Shopify App Store in August 2026 and is actively developed by BOBBI Oy in Finland, with updates released continuously. Merchants can reach the team through the chat on bobbi.live or by email at founder.chatbob@gmail.com.
Yes. BOBBI works on Shopify Plus stores as on other Shopify plans and runs next to your theme. In the BOBBI Portal you choose what share of visitors sees the Smart Store, and each shopper stays on the same version, so you can compare it with your current store before scaling up. Shoppers always pay in your native Shopify checkout, data is hosted in the EU and the app requests read-only store access.
The fastest way to improve online store conversion rates is to reduce the effort shoppers spend finding the right product. Instead of relying on search, filters, and popups, BOBBI's Smart Store guides each visitor to the right product through conversation, turning more of your existing traffic into buyers without changing your store.
A typical CRO stack combines analytics and heatmaps, A/B testing, reviews and social proof, and cart recovery. BOBBI is a newer category: instead of running manual tests, it acts as a conversion layer that guides each visitor to the right product automatically. Many stores run BOBBI alongside their existing CRO tools.
Guided selling software — product quizzes, on-site search, chatbots, and recommendation widgets — helps visitors choose. BOBBI goes further with a conversational Smart Store that acts like a virtual salesperson: it understands what each shopper wants, answers questions, and walks them to the right product and your native Shopify checkout.
An AI shopping assistant helps shoppers find and choose products through conversation, usually as a chat widget added on top of the store. BOBBI goes further: it is a Smart Store for Shopify, where the storefront itself is conversational. Shoppers chat and tap simple choices, see the right products, and check out in your native Shopify checkout, while your existing store keeps running in parallel.
Product discovery and recommendation engines help shoppers find relevant products faster. BOBBI replaces search-and-filter with conversational discovery: it asks what each visitor wants in their own words and surfaces the right products instantly, combining site search, filtering, and personalized recommendations into one guided experience.
Personalization platforms adapt the store per segment using rules and testing. BOBBI personalizes per visitor in real time through conversation, tailoring the whole experience to each shopper automatically — a custom shopping experience for high-growth and direct-to-consumer brands without manual configuration.
Shoppers bounce when they can't quickly find what they want. BOBBI engages every visitor proactively, guiding them to the right product instead of leaving them to search alone. Because it is AI-driven, it engages unlimited concurrent visitors, which makes it well suited to high-traffic stores.
The most effective alternative to standard popups is removing the need for them. BOBBI's conversational Smart Store captures intent and guides shoppers as part of the experience rather than interrupting them, doing the jobs popups try to do — without the interruption.
Top conversion platforms include commerce platforms like Shopify and BigCommerce for the foundation and native checkout, analytics and testing tools (Google Analytics, Hotjar, VWO, Optimizely) to measure and validate, and the newest category — the conversational Smart Store. BOBBI is a Smart Store for Shopify that optimizes conversion by guiding each visitor to the right product automatically, running alongside your existing platform and checkout.
Reduce cart abandonment with checkout optimization, recovery email and SMS, and exit-intent offers — but the most overlooked lever is upstream confidence. Many carts are abandoned because the shopper was never sure the product was right. BOBBI's Smart Store guides each shopper to the right product before checkout, so fewer carts are abandoned, then hands off to your native Shopify checkout.
AI improves sales by converting more of the traffic you already have. AI product discovery lowers bounce rate, personalized recommendations raise average order value, and conversational guidance answers doubts so fewer carts are abandoned. BOBBI applies all three as one AI-powered Smart Store: it guides every visitor to the right product and your native Shopify checkout, around the clock, without more ad spend.
Eero