BOBBI is a Smart Store for Shopify: an AI-powered storefront layer that understands what each visitor wants, guides them to the right product through conversation, and checks out on your own native Shopify checkout. It runs in parallel with your existing store, with no theme rebuild required.
A traditional online store shows everyone the same static catalog and expects shoppers to find what they need with search, filters, and popups. A Smart Store adds a conversational, AI-driven layer on top of that catalog so the experience adapts to each visitor in real time, more like talking to a knowledgeable salesperson than browsing a fixed page.
BOBBI connects to your existing Shopify catalog and runs as a parallel storefront. A shopper can describe what they want in their own words; BOBBI interprets the intent, asks anything it needs to, surfaces the most relevant products, and answers questions in natural language. When the shopper is ready, BOBBI sends them to your own native Shopify checkout, which it never bypasses.
BOBBI is built for Shopify merchants who lose shoppers because visitors cannot quickly find the right product. It helps stores of any size turn more of their existing traffic into buyers without changing their theme, catalog, payments, or fulfillment.
Conversion rate optimization tunes the existing page through testing, and personalization swaps a few blocks per segment. BOBBI does the work those tools aim for, but automatically and per visitor: it acts as an intelligence layer between your products and your customers, optimizing the selling conversation for each shopper rather than asking you to run tests by hand.